Optimizing your web site for Better results with quality links

The next component in your site search engine optimization strategy is getting quality links. Search engines have found measuring the quantity and quality of links pointed at a site a legitimate way to measure the importance of that site and they give high importance to links pointing to your website from sites that relate to yours and frown on those that are un-related. Thus exchanging links with relevant websites will increase your link popularity and in part, it will improve your search engine optimization.

Google expresses the quality and quantity of these back links or inbound links as Page Rank or PR. Thus the most common tactic in obtaining a good page rank is obtaining quality back links to your site from relevant websites. When your site is ranked well for different search engines then obviously you'll get more traffic from them and that is your goal isn’t it? Therefore initiating and maintaining linking strategies is a core factor to getting your site to move up in Google’s search results.

So let’s look at some ways to get these quality inbound links:

Start by getting inbound links from related web sites that sell products related to yours or that are associated to yours in exchange for you linking to their site. Find these related sites and send them a note requesting the exchange and giving them the info they need to link to your site and a little information on what your site is about. It is best if these links are not directly reciprocal though that isn’t all bad. If you have two web sites though try having them link to one and you link to them from the other in a sort of triangle. Thus each site gets one inbound link which is better then a reciprocal link.

You may want to consider writing relevant articles and then submitting them to article directories like ezinearticles.com. Ezines are online magazines and they provide some great benefits like, you are allowed to include “a” link to your website with every article submission. They also provide you with a chance to show how knowledgeable you are in your area. This is a free way to get a quality link, though you must be able to write a well written article that offers something to their users and on a topic related to your site. Be sure to consult the guidelines of the ezine site in which you decide to submit articles though for acceptable and best practices.

Related Forums provide another opportunity to get visitors to your site without having to pay for it. Again, it does take some time as you must first find forums that talk about questions related to your products and then make comments on them. The trick here is when entering a discussion you must provide quality information first so that it opens up the opportunity to link to your site. NOTE: You must include quality content here as most forums are not keen on sales pitches.

Blogging also provides another free way to link to your site. All of these take some effort and blogging is no exception. Since with blogging you own your own space you may think I can do what I want, but here again if there is no content and it is only one big advert then people aren’t going to stay long or come back. So quality content related to your site is essential and presenting your site as a solution to the problem you’re talking about along with a link to your site works best.

Building links to your web site is seen by many as an art so to help out, look at how others in articles, forums and blogs are presenting their links. This will give you some ideas.

Finally it is important who is linking to you as some links may even harm your sites rank. Sites that promote linking as a primary activity or with inappropriate content are never a safe bet.

Quality links from well ranked sites is what we are looking for and we are looking for the quality of the links not the amount of links.
That’s a lot to think about and work on but it is well worth the effort and will pay rewards. Link building takes time, so the sooner you start the better and as you do it, do it right.

“links build ranks which brings visitors”