How to Optimize your web site for Better results.

SEO (Search Engine Optimization) is something that anyone trying to sell anything on the internet knows is important but knowing how to do it well that is a different story.
SEO is about optimizing a site so that it gets higher rankings in a search engine - no matter what factors the search engine uses to determine your page rank. Good SEO will figure out how to make a sites ranking higher and therefore get found easier by people looking for your information.
We know that there are a few things that are important when it comes to SEO, good content, having quality links to our web sites and good key words are all very important. When done right we know it helps us get higher ‘page rank’ so visitors can find our site easier so we get more sales and that is what we all want.
What we don’t like about SEO is that it is a process rather than an action. This is where some of us loose it. We want a step by step fool proof method for our web site. Well it just isn’t that way. SEO is, in my view, a moving target and hitting that target is what we want to do, what we try to do but it keeps moving.
Search engine optimization is built around 3 basic concepts - organic (the way a search engine places us naturally), optimizing for PPC (pay per click) campaigns and a sites content and functionality. All three areas must work together to succeed. Search engine positioning is hard work and takes hours of work on an ongoing basis.
Over the next few weeks we are going to talk about the different aspects of search engine optimization. Can we do it ourselves or do we need to hire a professional? Can we do some aspects ourselves? Is good SEO possible? How do we do it? Seems like I have a lot of questions, doesn’t it? Well I am not a professional SEO Guru so I am only going to try and communicate what I know. Even if we don’t want to do it ourselves we should know what it’s all about or we could get snowed by the people we hire. I hired a company to do some for me and it was money out the window. Am I any smarter? I’m working on it.
Next time we will talk about content not just any content but good content.

“Good SEO helps make sales”