Is good content the key to more website traffic?

The simple answer to that question is if there's any secret to getting more visitors, its content. Good content is at least as important, if not more important, than your site's design and is one of the most important factors in a successful website. Information is what drives the World Wide Web, and being able to meet this need will assure your website gets a generous volume of traffic.

Good content on a web site is content that is worthwhile to read and tells its visitors something they don't already know and is packed with details. It’s informative, easy to scan and digest, and grabs a reader's attention, and along with compelling images and videos will help draw people to your site over a competitor's. It is at the heart of any web site and is essential for giving your audience a worthwhile experience, conveying your message correctly, and encouraging visitors to return to your web site.

If your site has unique content it will give it an edge over your competitors. Because of this you need to be willing to invest time, effort and money into planning your site's content and making it the best it can be. Creating your own content does take up a lot of time, but it can be worth the effort. If you write the contents on your own, it becomes extremely accurate and directed to the audience that you would like to attract but the ability to write well isn’t something anyone can do without some training and practice, and therefore can mean a lack of quality and this is not a good trade off.

Good content simply is well written information which communicates to your visitors exactly what you want to communicate, with no ambiguity, while it also offers info to the search engines so our site is categorized properly within their database. Search engines like Google rank pages for quality and these rankings are affected by the amount and quality of content on your site. Creating multiple pages of content that link back to your homepage is very important because each of those pages adds to your overall link popularity and therefore your page rank. Furthermore, an abundance of good content gives your site credibility both in your visitor’s eyes and also to the search engines.

Creating new and relevant content that gives users a reason to visit your site first and then keeping the content fresh so visitors will want to return again and again is what brings increasing amounts of traffic to your site. This quality content can also be a very valuable asset, which can be syndicated to different media distribution channels, making you money.

To conclude good content is going to help you get found and will make your site "sticky" once it is found. Therefore good content is key to an effective website which has tons of traffic coming to it and if you are selling something it will be making you lots of money and that’s the bottom line isn’t it?

Next time we will talk about links and how they fit into Search Engine Optimization.

For now “Content is King”