Marketing on web 2.0 sites? They’re not all the same!

This time I would like to talk about a couple of web 2.0 sites that are great sites but don’t add up when you are trying to market on the web.
The first I want to talk about is “FaceBook”. This is a very popular site and it is a Great site. It has a lot to offer in meeting new friends, connecting with old friends or just keeping in touch with the friends and family you have. I am totally amazed at how many people use it. Young right up to grandparents. People use it instead of email because they can share pictures and videos of themselves. You can set security so that only certain people can view your information unless you invite them into your circle. There are lots of add-ons that people really get into and it is great for making new friends and building those relationships. When it comes to marketing, it is not really geared to it. There is a business section where you can connect with other businesses and there is a “Market place” where you can buy or sell things but I feel it really wants to steer away from business. It wants to stay away from spam (don’t we all) and so it guards itself and those who use it away from sales. So to use FaceBook you need to develop relationships and then talk about business one on one or away from the site. I am sure that for some they have learned how to use it to their advantage but it certainly is not as easy to use for marketing your business as the two I have talked about previously Friendswin and Giblink.
The other hugely popular social networking site I am going to talk about this week is “YouTube”.
This site though I am not that familiar with it is mostly about videos. People go here to be entertained or to show off their video skills. You can post videos on it about any topic you want. In fact it has been used by police to find and arrest criminals who were video taped and then the video put up on YouTube. For the internet marketer it is great to upload videos to it and then link to from your web site. This is great for training or introducing and demonstrating a product etc. which certainly helps in your internet marketing and so it is certainly of value. But to use it directly it is not built for the internet marketer.
Again both these sites are great social networking sites and if used creatively they have value to the internet marketer. So don’t write a site off right away, with everything you do learn to use whatever you can to its best advantage.
Have a great week marketing and this week try out something different and see if you can use it to help market your business. As for me I am constantly looking for new ways to let people know about the great patio and Garden furniture we have at Teaks n More and Outdoor Cedars.
Till next time.