Search Engine Optimization is Not the complete Answer

I know I have talked about this before but I feel it is worth a re-look.
Having your website optimized lets search engines link people to your website when they are searching for something using your keywords. The search engines can’t do this well or to your satisfaction without your site optimized properly but there is more to it than that.
Why when a person uses Google to search for a particular thing to buy will Ebay be listed usually at or near the top? Others have spent a great deal of time and money targeting keywords related to their site so what makes the difference? Can your website compete? The answer to why Ebay is usually listed at the top is, it has been decided by the search engines to be more popular with internet users. Search engines pay more attention to sites that are more popular so how do I get my site to become more popular? By having popular sites associate with yours, assuming that your site has good design and well written content (which is the only way you will get popular site to associate with yours).
This whole area is called link marketing and webmasters all over the world realize and understand the power that is in it and are using it to their advantage. Link marketing requires your time and effort to really make it happen. So how do we get started?
Here are some ways to get link popularity for those of us that don’t have a lot of money to spend and most of us don’t. All of them require some work on your part to find those web sites and places that relate to your site that will link to your site.
-Exchanging Links with other web sites, but they need to have a page rank that is as good as or better than yours.
-Writing articles for Ezines or online magazines where you can include a link to your site.
-Posting comments on Forums that cater to questions about your field and where you can drop a link to your site, can be effective.
-Social networking sites like youtube, “Apsense” and “zion5” where you can have links and network with others about your field are all very important to start building your link popularity.
What’s very important is to start building your link popularity right from the point you launch your website in order to be successful in attaining your search engine marketing goals and objectives, but if you didn’t start then, well there is no better time then now to start.
Over the next while we will be looking at some of these methods in a little more detail and also looking at the different types of marketing that will help you get found not only by the search engines but by those you really want to find you, your potential customers.
“marketing generates customers”