Email marketing has become the preferred method…

Direct email marketing is one of the most powerful communication tools available today. It is easy, affordable, measurable, and highly effective. In fact, email marketing is to ecommerce as tires are to cars. You could drive a car without tires -- but it wouldn’t be pretty. Email marketing is the most important part of online marketing. Yet, I find that it is the least understood, and the least time is spent on it. Based on research conducted by the Direct Marketing Association, email marketing returned approximately $48 for every dollar spent in 2007. To put this in perspective, that's more than double the average return on investment in comparison to other forms of online marketing.

Bulk email marketing is the management of mailing lists that let you separate your email recipients according to their interests and needs, which you can then target through relevant, personalized content. That is why some people say that being successful online is all about the list. Collecting email addresses with people’s permission, i.e. they opt-in to receive your email messages because they are of interest to them is described as "opt-in email marketing" or "permission email marketing" and should not be confused with Spam (junk mail). Ethical email marketing works because every recipient has given you permission to send them this information which is of value to them. Visitors become customers when you give them the content they’re searching for. SPAMING people on the other hand will damage your credibility and negatively affect your customer loyalty which you have worked so hard to build. Smart marketers recognize people's aversion to spam and are addressing the problem with best practices that focus on permission.

Once you capture your subscribers’ emails, the key to a winning and cheap email marketing campaign is to use software or an online business or email marketing service with an autoresponder. Email marketing automation software helps marketers stop emailing their prospects and start marketing to them - in a way that is personalized, and powerful.
They allow your business or organization to send to your recipients, targeted and timely information on demand. They help you plan, build and design your email campaigns while ensuring it achieves top delivery rates so you can stay in contact and build your business and brand awareness. They not only distribute it, but can collect and analyze the data to help you increase your effectiveness.

I personally have found Veretekk to be the best at helping me both build my opt-in email list through free FFA’s or Leadsomatic and being able to stay in touch with my customers and prospective customers. They have the highest quality autoresponder and ensure that your emails don’t spam and get through with Veremail . They also have great training for all of their tools.

Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. It is not the same as sending a quick email to a buddy. It takes a good amount of planning, testing, and measuring. It requires a lot of technique, and as with all marketing, the more professional it is, the better the results you will get.

Email marketing is the way to reach your target market in the most professional, efficient and successful way. It is one of the most successful, effective and inexpensive tools in attracting prospective customers, and growing relationships with current customers, affiliate partners and resellers and also increasing brand awareness. The goal is to present your email campaigns in such a way as to separate you from the rest of the crowd. If you're not reaching existing and potential customers or members with your email marketing message, you can be assured that your competition will be.

Bulk email marketing has become the preferred method of communication in today's competitive online marketplace for one reason: bulk email marketing works!

“Build your business with emails”