Sunday, July 27, 2008

3 Quick and Easy Ways to Build A Profitable Opt In List

You finally realize that you need a good opt-in list. After reading countless articles and seeking expert advice and having read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you thought you knew everything there is to know about opt-in lists and have followed all the advice to the T and you still aren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, you’re still losing profit. So what could have gone wrong? Why have others succeeded where you have failed? You chose a niche that you thought could be quite popular and would earn you money. The thing is just because you wrote people from the list, doesn’t mean they are going to buy instantly.

Here is some advice, for those who have started an opt-in list and have not made money, and for those who are starting.

Three quick and easy ways to build a profitable opt-in list:

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Write several articles first before you start an opt-in list. Write to people who have used your site and about topics you know. Try to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

The truth is, the money will only come in when the consumers and subscribers believe and trust in you. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service or product that you have researched and learned about well, you can carry it forward. But only invest your time, effort and money on a service or product that your opt-in subscriber list can and want to use and that you can sell as well.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is only beneficial if it is someone who has already launched their own successful opt-in list. These are people who have experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concepts are still very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list doesn’t just happen overnight. There are many things to do to be truly successful and as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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